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Claire s Antiques was ready to submit a sealed quote (bid) for a new customer who desired to purchase 150 clocks during the upcoming year. The sealed quote was for 150 clocks at $650 each, for a total selling price of $97,500.

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Claire s Antiques was ready to submit a sealed quote (bid) for a new customer who desired to purchase 150 clocks during the upcoming year. The sealed quote was for 150 clocks at $650 each, for a total selling price of $97,500. Claire s Antiques gained knowledge that its competitor was also placing a bid with this client. The competitors bid became known to have been for $600 per clock. If Claire s Antiques loses this bid, its clock sales will decline, resulting in lower profits, and possibly the lay off of workers will take place.

What possibilities would you suggest for Claire s Antiques? What should the company do and why?

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