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Discuss the NFL s current strategy for global market entry and explain how has this changed and why did the NFL make these changes.

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Discuss the NFL s current strategy for global market entry and explain how has this changed and why did the NFL make these changes.

Discuss the major environmental challenges that the NFL has encountered and how they have addressed these.

Examine each aspect of the global marketing mix for the NFL International Series and compare it with the marketing mix for NFL Europa.

If you were one of the key decision makers, explain why or why not you would pursue a global expansion.

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