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The value proposition consists of a cluster of benefits the company promises to deliver; it is

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The value proposition consists of a cluster of benefits the company promises to
deliver; it is

A. customer experience with the company

B. business processes

C. Customer loyalty to the company

D. customer expectations

E. total customer satisfaction

A ________ is a set of procedures and sources managers use to obtain everyday
information about developments in the marketing environment.

A. marketing information system

B. vertical system

C. marketing research system

D. marketing intelligence system

E. product management system

A(n) ________ is any good, service, or idea that is perceived by someone as

A. innovation

B. creative product

C. product

D. new idea

________ is the difference between the prospective customer s evaluation of all
the benefits and all the costs of an offering and the perceived alternatives.

A. Failure avoidance rate

B. Competitors market share rate

C. Perceived usefulness

D. Customer perceived value

E. Report rating

Total customer satisfaction is the general feeling of pleasure or disappointment
that results from comparing perceived performance to expectations. To achieve
total customer satisfaction, organizations need to_____________.

A. Spend more money

B. Lower prices

C. Develop marketing campaigns

D. Lower expectations

E. Manage customer experiences

3M, Hewlett Packard, Lego, and other companies use the ________ to manage the
innovation process.

A. joint venture system

B. new product team

C. stage gate system

D. venture team

E. skunk works

________ consists of people, equipment, and procedures to gather, sort, analyze,
evaluate, and distribute needed, timely, and accurate information to marketing
decision makers.

A. A marketing research system

B. A marketing intelligence system

C. A marketing information system

D. A promotional campaign

E. A marketing database

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