Discussion One How are consumers motivated to action? Using the text and/or additional articles from the Ashford online library
How are consumers motivated to action? Using the text and/or additional articles from the Ashford online library, discuss a minimum of two motivational theories and evaluate the implication upon consumer behavior. Support your position in a minimum of 200 words. Respond to at least two of your classmates’ posts.
Using the text and/or additional articles from the Ashford online library, discuss a minimum of two personality theories and evaluate the implication upon consumer behavior. Support your position in a minimum of 200 words. Respond to at least two of your classmates’ posts.
The final written assignment for the course will be a consumer behavior issues paper. The consumer behavior issues paper will be eight to ten pages, written in APA style. The Final Paper will contribute 20% to the course grade.
Focus of the Final Paper
Based on all the chapters in the course text, choose a consumer behavior issue (be sure to get instructor approval).
Any issue may be considered for this final assignment. The paper should also discuss what implications this issue has within an organization and a business practice.
Finally, make a recommendation for an action to resolve an issue and use the course content to support your position.
Suggestions for the paper include:
1. The impact of digital technologies on marketing strategies and consumer behavior; or
2. Marketing ethics and social responsibility.
The paper should be six to eight pages long, excluding title and reference pages, with at least a minimum of five resources – one being your text and a minimum of two from the Ashford Library, and two or more from other credible sources. The paper should also reflect proper APA format and style and integrate resources with in-text citations to support the writing. Vocabulary learned thus far in the course should be integrated throughout the paper
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