Functions of Marketing Management
- Functions of Marketing Management
Assume you are
the Marketing Manager for Target or another brand. How would you apply the four
functions of the marketing management process in your role? In your answer,
identify how a marketing manager might realize when it is time to focus on one
function or another. You must use the text and at least one additional scholarly
If you select Target, you may use Video 9.1: Marketing
Success as a source. Approach this discussion from the role of a Marketing
Manager. Review several of your peers’ posts. Respond to at least two of your
peers and provide recommendations to extend their thinking. Challenge your peers
by asking a question that may cause them to reevaluate their explanations for
the four functions of management. Provide examples that support your peers’
- Marketing Plan
Imagine you are
consulting with a manager of a business that
sells cleaning supplies to nursing homes. Your client wants to develop a
marketing plan but has a small budget for marketing his business. How would you
show your client the benefits of a marketing plan? If your client does not agree
with your marketing strategy for his business, explain how you would respond
and what approach you would use to convince the client the marketing plan can be
successful. You must use the text and at least one additional scholarly source.
Respond to at least two of your peers and provide
recommendations to extend their thinking. Challenge your peers by asking a
question that may cause them to reevaluate their explanation of the marketing
plan. Assume the role of the client for at least one of your peers’ posts and
present questions, as well as reasons the client may not accept the marketing
plan based on what you have learned.
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