1. When business leaders implement a sustainability plan, how do they inform their employees and the public they have launched a Go Green campaign? What details of the plan must they release or keep private? How might the plan affect the business s relationship with its employees, customers, and vendors?
2. Business leaders address barriers from different people when implementing a sustainable business plan. What kind of barriers would business leaders face from midlevel managers, employees, customers, vendors, or outside groups, such as Greenpeace? How would business leaders overcome these barriers?