Non-Profit to Profit Making
1. Describe the external and internal factors that influence the executive team’e s decision making and specify which might be most instrumental in making the decision to become a for-profit entity. Why do you think so?
2. Data needs to be collected in order to make informed decisions. Create an overview of the marketing data that needs to be collected and how you collect it.
3. In terms of market segmentation, determine the effects of the transition upon the following audiences:
o Senior citizen
o Entry workers (“twenty-somethings”)
o Adolescent populations
4. Analyze all of this information to present to the Board of Directors of your organization for their review. Create a one-page memo addressed to the Board of Directors.